"It's a tough job market out there. Protecting my privacy is a luxury I can't afford right now." WRONG!

Resumes are a valuable, highly sought-after commodity. Protect your privacy by protecting your resume (or "profile"). Be very choosy about where you leave your resume. It could save the job you have now and in the future. Choosing a Job Site is a section of Job-Hunt that should help you make the best possible web job site choices. The Internet Resume section should help you with your resume.

Understanding the TRUSTe and BBBOnline (Privacy) Seals

Whenever you find one of the privacy organizations' seals on a site, be sure to click on it to verify that it is real. Scammy/scummy sites may display privacy seals that they are not authorized to display. It's easy to verify whether or not the seal is authorized, but you MUST click on the seal to do it.

Note: A TRUSTe or BBBOnline logo does not guarantee that a site will protect your privacy! It does means that they disclose their true practices to you, and offer a reliable method of "opting out" of their system.

Because online privacy is such a serious issue, services that audit a site's compliance with its own privacy policy (e.g. TRUSTe and BBBOnline) have developed and are becoming increasingly visible and useful.

In light of a report by Pam Dixon (Sept. 5, 2001) for the Privacy Foundation, which seems to indicate practices of industry giant Monster.com were counter to Monster's own posted Privacy Commitment, the need for a trusted third party audit services is obvious. Unfortunately, few Web job sites use them now. Over time, we believe that will change and sites will be more open about, and more accountable for, what they do with your data, although it will take time, consumer education, and, perhaps, new laws.

Some sites show a green "TRUSTe" logo, indicating that they have joined the Trust-E organization and comply with the TRUSTe program's requirements. Be sure to click on the Trust-E logo (or go to the site -- http://www.truste.org) to verify that the Web site is authorized to use the logo.

BBBOnline (Privacy) is a similar service from the Better Business Bureau, which is a much older organization. Again, click on the BBBOnline logo posted on the job site to verify the Web site's participation in the BBB program.

Caution! Since the Monster Board subscribed to BBBOnline/Privacy, the effectiveness of BBBOnline is hazy.

Privacy Policies:

• What information will the Web site collect?
  
  They should indicate the information that they will be collecting, particularly the "individually identifiable information" like your name, address, phone numbers, e-mail address, etc.
  
  
• To whom will the site disclose (or "share") information about you?
  
  It is not uncommon for Web sites to gather and "aggregate" (combine anonymous data) information about their visitors to help them manage their Web site (e.g. which browsers are being used? what monitor resolution dominates? etc.). This information is useful in the aggregate only, and relatively harmless to you personally.
  
  However, you will probably disclose a great deal of "individually identifiable" information (address, education, experience, job level, career goals, etc.) about yourself in the course of applying for a job. That information could be very useful to a third party trying to sell you something. Web sites that have such information can easily find a market where someone wants to purchase it.
  
  If they sell or share such information about you, like your e-mail address or phone numbers, they should disclose that intention in their Privacy Policy. Then, you can decide whether or not that is OK with you (see the paragraph below). If you don't like it, go to another Web site (see Choosing a Job Site for more information).
  
  
• Will they sell the information that they collect?
  
  If you don't like to receive unsolicited bulk commercial e-mail (also known as "spam") and the site policy tells you that they are selling contact information and/or e-mail addresses, this should send up all kinds of red flags!
  
  Evaluate the privacy vs. SPAM tradeoff, and see if there is another site the can offer the same level of service without selling your information.
  
  If you believe that this is the only site for you to use, you should establish a special e-mail account for this site (i.e. a Yahoo.com or HotMail.com, etc. account) and disguise (or leave out) as much contact information as you can. Just remember to access the new e-mail account on a regular basis in case a potential employer tries to reach you through it.
  
  
• "Cookies!" Who's got the cookies?
  
  You do, most probably, on your computer's hard drive, and the Privacy Policy should tell you how they are used by the site you are visiting.
  
  Most commercial Web sites use cookies (a very small bit of text that is placed on your computer's hard drive to be retrieved by the browser) to keep track of where you have been and what you have done so that you don't get lost on their site. If you have a "MyMonster," "MyYahoo," etc. account at a Web site, you have cookies on your computer. Job sites use cookies to make the link between you and your resume, for example.
  
  In most cases, cookies are harmless. For example, cookies are used to keep track of how often you visit (information usually aggregated with others as a measure of site effectiveness), what advertisers you visited from the site (so that the web site owner can get compensated for "sending" you to the advertiser's Web site, if/when you go there), what pages you viewed at the Web site (helps the Web site owner improve the site), what products you purchased (cookies make the "shopping cart" work), etc. Many sites cannot work without cookies!
  
  
• Opt Out?
  
  They should provide their contact information, or at least an e-mail address, so that can you "opt out" of participation in whatever they provide. For e-mailed newsletters, this would be the address you contact to "un-subscribe" from the newsletter.
  
  
• Other issues with Privacy Policies:
  
  Privacy Policies are violated by sites where the policies are not distributed widely within the organization. So site employees may violate the posted Privacy Policy out of ignorance, not maliciousness, although the impact on visitors trusting the policy is the same regardless of intent.
  
  Sites may change their Privacy Policy without notice.
  
  Obviously, this is an area of cyberspace that is still under development. The legal system is catching up and most commercial Web site owners understand the necessity of having a "trusted" environment, so we are headed in the right direction.
  
  Don't be discouraged; just be careful.
  

Choosing a Job Site can be tough, and should be approached carefully. Read this section of Job-Hunt.Org before you start posting your resume at any job sites.

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About the author...

Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. Susan is a two-time layoff "graduate" who has worked in human resources at Harvard University and in a compensation consulting firm. In 1998, her company, NETability, Inc. purchased Job-Hunt.org, and Susan has been editor and publisher of Job-Hunt since then.

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